Combat Fraud in Real Time with Advuemedia's Comprehensive Fraud Prevention
With Over 6 Years of Developing Anti-Fraud Detection Technology
At the core of fraud prevention lies our dedicated team.
Each partner application undergoes meticulous manual scrutiny by our team. Only a fraction—less than 8.3%—of applications align with the rigorous standards we've established for our advertising platform. Upon acceptance, partners gain access to invaluable insights and industry best practices aimed at curbing fraud at its roots. Our adept account management team conducts routine reviews of partner accounts to uphold policy compliance and delivers timely updates to mitigate fraud risks.
Detect and filter bad IP addresses
Safeguarding your traffic involves robust measures such as our advanced IP detection and filtration system. We proactively block all identified VPNs, proxies, and bot activity through our proprietary technology. Our IP blacklist sees daily updates with thousands of new entries, fortifying our defenses. Furthermore, we bolster this security layer by collaborating with two third-party bad IP detection services, leaving no room for oversight in our detection protocols.
Advanced Anomaly Detection & Filtering
In today's dynamic fraud landscape, combatting fraudulent activity requires a multifaceted approach. Beyond traditional IP analysis, we delve deeper into scrutinizing individual video views, clicks, impressions, and various user actions to identify and swiftly filter out abnormal behavior in real time. Employing an array of behavioral checks and cutting-edge tracking technologies, we leave no stone unturned. Moreover, we integrate multiple industry-leading anti-fraud verification and pre-bid solutions to bolster our detection capabilities, ensuring comprehensive coverage and leaving no room for gaps in our defenses.
Ongoing Human Oversight
Recognizing the ever-evolving nature of fraud, our dedicated in-house compliance team conducts real-time assessments of traffic to identify any anomalies that may have escaped detection. Upon uncovering such irregularities, our compliance specialists collaborate closely with our development team to swiftly implement diverse measures aimed at halting fraudulent traffic from multiple angles. This proactive approach enables us to adapt rapidly to emerging threats and maintain the integrity of our platform.
Regular Enhancements
Prioritizing fraud prevention remains a constant focus for our entire team. Our diligent development team consistently delivers updates to FraudFilter multiple times each week, ensuring that our solutions maintain peak effectiveness. This commitment to frequent updates reflects our dedication to staying ahead of evolving threats and continuously fortifying our defense mechanisms.